Blog
Ideas, frameworks and practical cases on interactive webinars, engagement and measurement of training.
The 7 errors that make the attention collapse during a webinar (and that almost all companies continue to do)
Because people stop listening to your webinars after a few minutes, and how to design events that the public follows until the end.
The invisible cost of unnecessary meetings: how much are really costing webinar and internal call
How to calculate the real cost of passive meetings and webinars, and which metrics to use to measure the ROI of your business events.
How to understand if a webinar really worked: the 5 metrics that count more than the number of participants
Because participants are a metric vanity, and how to measure attention, understanding, engagement, retention and interaction in your webinars.
The 5 slides that pay attention to any webinar (and how to avoid them)
The 5 visual communication errors that bring attention to a webinar, with practical examples before/after to correct each slide.
From engagement to pipeline: why interactive webinars convert more
Because interactive webinars generate more conversions: numbers, three psychological mechanisms and the 5 rules to design B2B events that convert.